The five-item checklist we run in production on a product whose only users are agents: one-hop discovery, a contract you can paste, keys an agent can get on its own, retry-safe writes, and errors that say what to do next.
An agent can do the work but can't get in the building. Every SaaS signup still assumes a human, and that wall now turns away the fastest-growing customer class you have.
Had coffee with a friend yesterday. Smart guy, decade in Silicon Valley. To him, 'AI' meant ChatGPT. He'd never used Codex, Claude Code, or Cowork. The frontier moved twelve months ago and 98% of people, even smart technical ones, haven't noticed.